Has anyone purchased marketing technology from a new ‘best friend’ that then seems to disappear in direct correlation to a contract being signed?

Marketing technology can be awesome for a business, but most marketers have a story about something they have been sold that has failed to live up to expectations, with very little recourse for rectifying the situation.

This expectation Vs reality gap could be as a result of a purchaser not investing the time and effort into implementing and leveraging the technology properly . . . perhaps it could be that the features and benefits of the technology were oversold from the beginning, or at worst, absolutely misrepresented.

Either way, we want to see a world where technology providers take more responsibility for their system or platform delivering on the promises made during the pitch.

It is naive to think that every implementation is going to be flawless, but with a joined up approach between seller and buyer, an implementation should at a minimum drive positive ROI, on average achieve the promises of the sales pitch and at best, exceed the expectations of everyone involved.

At LoyPal, we truly believe our success is merely a natural by-product of our customer’s success . .  and that is why we stay close to our customers after a deal has been agreed . . . and not just before!