How LoyPal gets results – fast
Fast to implement, easy to use – and ready to get results before the end of the financial year
The end of the financial year (EOFY) is nearly here, which means that savvy marketers are already thinking about whether they’re going to hit their annual sales targets.
For some, the answer may be a confident yes. For others – many others, given the current financial turbulence – the outlook may not be quite so positive.
Enter LoyPal: a data segmentation tool that helps marketing teams drive more sales from businesses’ existing customers.
LoyPal has worked with a range of Australian businesses, from endota spa to P&O Cruises, BabyBunting to dusk, and – best of all, for teams looking to hit EOFY targets – it delivers results fast.
LoyPal can implement campaigns in a matter of weeks (the current record? Less than two), which means there’s plenty of time to get started with LoyPal and see results by June.
“There’s no question that businesses who implement LoyPal now will improve revenue and hit sales targets before EOFY,” says Andrew Fisher, LoyPal’s co-founder.
“A client who signed in April and was committed to achieving outcomes could easily have two to three months of runway to see performance improvements and new incremental sales, as well as lay a foundation of run rate into the next financial year.”
The LoyPal team is accustomed to implementing systems at lightning speed. The platform is the brainchild of Fisher, Adam Simms and James Bennett, all of whom have spent decades in marketing and technology.
“We’ve operated in the retail, marketing and data domains for a very, very long time, all of us for most of our careers,” says Simms. “We know what to expect and we’ve implemented our platform in such a way that it can deal with not having perfect data and still generate great outcomes for our clients.”
A lot of marketing tech assumes a perfect set of data to guarantee outcomes and as a result very high-priced software often doesn’t deliver its ROI because it forced other projects to spin off to “correct” things in the enterprise to make things work for that particular piece of technology.
Not Loypal. “Instead we make the assumption that things aren’t perfect and require a very minimal set of data and then that can be built upon over time with other, improved quality sources or fields that will further improve results. You don’t need 100 data points to generate good results for most clients, a small number (less than 10) can drive a lot of value.” Clients typically see an ROI of 18x created from the incremental revenue that LoyPal interactions are scientifically proven to deliver.
As businesses look to make the most of the remaining financial quarter, Simms encourages them to focus on outcomes rather than go for a scattergun approach. “It’s a tough quarter and consumers will be hanging onto their money but they will still spend. Batch and blast sales emails might clear some inventory and give you a little cash flow sugar hit but will long-term devalue your products. Get serious about segmentation, the benefits of loyalty and clienteling in-store and online.”