About LoyPal
We’re on a mission to improve how marketing teams work with customer data to drive customer engagement and revenue growth
Data
What we see
Companies gathering more and more customer data but often struggling to make timely data driven decisions that deliver real and measurable business results
What we do
With our proprietary data handling and data science techniques, large volumes of data is processed and analysed in an automated and efficient way
Analysis
What we see
Lots of marketing analysis via excel spreadsheets that although often clever, is time consuming and not a sustainable way to build and manage marketing programs.
What we do
We provide accurate and compelling insight in the form of quantified and pragmatic recommendations that marketing teams can actually take action on
Technology
What we see
CMOs investing heavily in marketing technology but then finding it difficult to deliver the benefits promised during the sales pitch
What we do
Through great design and robust infrastructure, we implement at speed (taking days rather than months) and provide an intuitive user interface
Execution
What we see
Complexity killing creativity as the pursuit of ill informed knee jerk campaigns sucks marketing dollars away from efficiently targeting customer opportunity
What we do
All activity is accurately measured and utilised to help better inform future recommendations
Our Ethos
Let’s move away from an obsession with collecting and enriching customer data to an obsession with driving value from it.
Let’s identify opportunity using advanced marketing science techniques, rather than relying on ad hoc analysis or static mapped journeys.
Let’s drive further ROI from previous investments made in marketing technology, customer experience workshopping and customer journey mapping.
Let’s never compromise on the safety and security of our customer data.
Let’s work with honesty, speed, quality and simplicity . . . and demonstrate real results.
WANT TO SEE MORE?
Learn more about our platform or get a custom demo today.