carbar case study

“Our first campaign with LoyPal delivered a $40k sales lift”

How carbar halved customer churn with LoyPal

About carbar

carbar is Australia’s leading car subscription service, offering customers the opportunity to pay a weekly fee for exclusive use of a vehicle. Carbar offers cars, from Teslas to Toyotas and operates nationwide.

 

What Carbar says about LoyPal

“We have significantly lower, single-digit churn each month thanks to LoyPal.

“carbar’s partnership with LoyPal has made sophisticated targeting simple and effective. To be able to aggregate and use our data for modelling, I’d require a project manager, data scientist and architect to start to construct segments myself.

“I have a huge amount of respect for the LoyPal platform and team. This year we’re continuing to work closely with them to develop a suite of life-stage campaigns for customers that will grow revenue.”

 

By the numbers:

  • $40,000 sales lift after the first campaign

  • 49% reduction in customer churn

  • 30% increase in monthly subscription value

 

Taylah Fuchshofer