Overwhelmed by data? Paralysed by customer analysis?

Discover the smarter, simpler, more powerful approach to personalisation – LoyPal – and start driving revenue now.

When it comes to customer data, it’s tempting to assume that ‘more is more’. After all, the more information a brand has about a customer, the better it can tailor marketing campaigns and drive sales. Right?

In fact, generating mountains of data can be counterproductive – particularly for brands without their own dedicated, in-house data team to analyse the results and make recommendations.

“We often hear from marketers that they’re drowning in data, but not getting much real insight,” says LoyPal co-founder Andrew Fisher.

“Too much data can lead to analysis paralysis,” agrees LoyPal co-founder James Bennett. “For over a decade, large martech vendors have told marketers how powerful and important data is. In fact, it’s the insights derived from the data, and mapped to a customer or marketing objective, that makes for a powerful tool.”

That’s where LoyPal comes in.

Not only does LoyPal’s software quickly and easily identify the most valuable customer segments – eliminating mountains of irrelevant information – but, along with this segmentation, LoyPal also recommends practical, revenue-driving strategies for each segment. And because LoyPal’s segmentation is in real-time, this data is always relevant and fresh.

The result is a simpler, smarter, more powerful approach to customer insights – and marketing campaign recommendations that drive real revenue.

Another advantage of LoyPal? While many tools approach segmentation from a product and category perspective, LoyPal focuses on customer behaviour and lifecycle.

“Segmenting by product and category affinity is a solid approach and easy to do,” says Bennett. “However, there’s little point in knowing a product would be relevant to a specific customer if you don’t know whether that customer is ready to buy again, and what commercial incentive (or lack of incentive) is appropriate.”

Segmenting by product and category (where customers might be encouraged to buy one product - say, a belt - alongside another - say, trousers) is also likely to generate vast volumes of data and recommendations. This is often only useful to large brands with the resources to analyse this information, along with a well-equipped content or curatorial team that can create content for each differentiated product affinity. 

Rather than segmenting in this way, LoyPal focuses on customer behaviour and where they are in the customer journey. For example, are they at risk of churn? Has their previously high spending lapsed, and how can they be reactivated? 

This approach delivers high value in a short time frame. 

To find out more about LoyPal and how it produces smarter, faster, more powerful analysis that drives real revenue results, give us a call today.

LoyPal is a customer data platform that uses segmentation to drive customer loyalty and retention. We are proud to work with some of Australia’s top brands, from P&O Cruises to endota spa, Baby Bunting and more. Get in touch today to find out how we can help you.

What LoyPal’s customers say:

 “LoyPal’s strong USP is that they enable you to fast-track your data capabilities at low cost, and with support.” Carbar

“The first campaign recommended by LoyPal secured our annual ROI in two days” Nimble