Fed up of martech that doesn’t work?

How LoyPal uses your owned data to unlock value

If you’re a marketing professional, you’ve almost certainly witnessed your fair share of martech fails, from disappointing implementation to vastly over-promised results. 

“Martech is often like having a lot of toys but no batteries to make them work,” says Adam Simms, co-founder of LoyPal, which uses data to drive loyalty and revenue from brands’ existing customers. 

“Brands are increasingly frustrated by the lack of financial return, or the amount of effort required, to generate a return from investment in large marketing technology platforms.”

Those platforms might have theoretical capability, but that’s difficult to realise unless a company’s data and processes align perfectly to the way the platform operates.

So what should a brand do if it wants to unlock the value of its customer data? 

“There is a move towards a collection of smaller, more nimble platforms working in harmony, rather than a big monster that chews up your budget and time,” says Simms. LoyPal is one of these new, disruptive platforms. 

It’s the brainchild of Simms – who comes from a client and consulting background, having worked internationally for KPMG, as well as multinational FMCGs and gaming operators – and co-founder James Bennett, who brings extensive agency experience, having built large digital agencies across the Asia Pacific. They worked closely with Andrew Fisher, whose technical expertise lies in creating teams and infrastructure for world-leading brands, to launch LoyPal in 2021.

LoyPal’s unique platform enables brands to quickly, simply and effectively optimise yield from their known customer base – and the results are impressive. “We typically see an ROI of 18x created from the incremental revenue that LoyPal interactions are scientifically proven to deliver,” says Bennett. 

Then there’s the 1.67x improvement in eDM click-through rates; 20 percent reduction in one-time-only customers; 14 percent incremental revenue on campaigns where LoyPal audiences are utilised; and 9.6 percent incremental growth in customer lifetime value.

And for those wary of throwing more budget to overblown promises, LoyPal offers a diagnostic tool that accurately tells a brand what, and how much, they can get out of this approach. 

“It’s a great opportunity for a brand to see the potential in LoyPal and witness how we operate at speed,” says Bennett. “We take a brand’s customer and transaction data, run it through the platform, and then report back on how we see the composition of the customer base and, importantly, where opportunity lies within it.”

Even better? They offer a three-month trial to prove LoyPal can deliver on what it is promising – to ensure that none of their clients ever fail with martech again.