Kondo's method of organising is known as the KonMari method and consists of gathering together your belongings and then keeping only those things that spark joy.  This can relate nicely to data.  

It is nice to collect lots of data, but instead of amassing a random collection of facts about our customer base, we focus our efforts on the things that really matter.

Perhaps we can stop hoarding data that is rarely used, and focus on the elements that spark joy . . .  or revenue growth.

In our experience, this is data that tells us . . .

1. A customer’s purchase history

2. A customer’s engagement history

3. How recently a customer has purchased

4. How frequently a customer purchases

5. How much a customer spends when they purchase 

By focusing on these elements and not getting distracted by the rest, we can make accurate predictions of opportunity to drive investment decisions . . . and productive marketing activity.

By the time we get data perfect and a campaign plan bulletproof, lots of opportunity has probably passed by.

Let us help you determine the minimum data requirements you need to start driving real and measurable value from your customer base.