The data science value quandary
Data science that is Cost effective, gets results, and is actionable - choose any 2 of these outcomes ... it is very hard to get all 3!
At a base level, analytics can be seen as looking backwards and data science as looking forwards . . . but predicting the future does not come without its challenges.
Cost Effective - Data science is a skill that can be expensive to hire, train and retain . . . perhaps too expensive to even be an option for smaller teams.
Gets results - Putting a results focused lens on data science insights is a skill in itself, proving these results can be even harder!
Actionable - If a data science driven insight cannot actually campaigned against, is it anything more than an expensive to obtain observation?
Let us remove the challenges surrounding data science and help your marketing team quickly and pragmatically received data science led recommendations that can be acted on and measured against.